From Businesses to Blogs to Books: Why the "Why" is so Important

When I first ventured into the entrepreneurial world, I learned an essential building block to forward momentum -- being clear about why I was doing what I was doing. I've found this line of reasoning to be important for any new venture, whether it's writing your own blog or authoring a book.

As I'm currently moving into the realm of ghostwriting and writing my own book about the process of working with a ghostwriter,  I'm finding it's absolutely essential to ground yourself in the reason behind what you're doing.

A reason for doing something may be as run-of-the-mill as:

1. That's the way it's always been done.

2. I'm supposed to do it that way.

3. I need to do this in order to make more money.

But for a truly inspirational and motivational mindset, especially when you're creating something in the spirit of entrepreneurialism, it's a good idea to really examine what goal you hope to accomplish by the action you're taking and then continue to whittle down that line of reasoning until you get to the core of what really drives you. Why is doing this process important? I can think of three reasons.

1. Your "why" will inform what you're doing, who you're doing it for and how you go about doing it.

2. Your "why" will keep you motivated when there are stumbling blocks (oh, yes, there will definitely be some) and unexpected delays in the timeline.

3. Your "why" will give you a goal to look forward to accomplishing, give you a guide to measure your progress and keep you in check as you move forward.

Essentially, your "why" can be the one thing that keeps you going when it seems better not to bother. In one of my initial chapters, I write about how to get to the core of why you're doing something and how it can benefit you.

I'll share my three primary "whys" for writing my book:

1. Writing is what I do, what I love, what comes naturally and what I've chosen as a career path in life.

3. I love the book writing process -- everything from learning about the target market and gathering the research materials to interviewing subjects and delving into what it takes to market a book and publish it.

2. I believe there is a multitude of people out there who have a great book inside of them, but may not have the time to write it, may not enjoy the process of writing or simply want to be more prolific with the material they share with the public. It's my goal to reach out to those people looking for a way to bring their book to fruition.

What about you? Have you thought about "why" you do something? If you have, what difference do you find it makes in your actions?